Digital Trend Watch: Real-Time Marketing

Digital Trend Watch: Real-Time Marketing

Oreo Tweet
From: https://twitter.com/Oreo/statuses/298246571718483968

We’ve all seen it. Whether it was Oreo’s post about dunking in the dark during the 2013 Super Bowl, or Arby’s comment on Pharrell’s hat during the 2014 Grammy’s. With emerging media – specifically social media – brands are constantly jumping on board to get involved with real-time marketing around trending events. This type of content definitely grabs your attention and is usually pretty entertaining, though not all brands have fully mastered the art of real-time marketing. However, those that have, know that it is not all about simple entertainment, getting involved in real-time marketing helps build brand image, brand exposure which can lead to sales! Did you know that 25% of brands believe that Real-Time marketing has improved their ROI and conversion rate?

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Digital Trend Watch: Need for Mobile Optimization

Digital Trend Watch: Need for Mobile Optimization

mobilecomparison

Did you know that half of all mobile searches lead to purchase? As more and more consumers continue to research and shop for products via their mobile device, the need for responsive, mobile-friendly websites is more important than ever. Look at the comparison above. If you were attempting to place an order for pizza on your phone, which website would make the experience easiest?

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2 Brands Who Are Winning the Consumer Experience Media Game

2 Brands Who Are Winning the Consumer Experience Media Game

The marketing game has changed drastically over the past several years with the emergence of “Consumer Experience Media”. More than ever, consumers are looking to talk with brands and have a relationship with brands that they love. As marketers we can no longer just push our message out to the world and hope it makes consumers choose us. No, today, successful marketing is much more difficult and more personal. There are a number of brands who are already embracing consumer experience, but two that are absolutely KILLING IT are GoPro and Zappos.

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