I wanted to end this series with a trend that is relatively new and is gaining steam, but also has some potential issues that could arise with it.
We’ve all seen it. Whether it was Oreo’s post about dunking in the dark during the 2013 Super Bowl, or Arby’s comment on Pharrell’s hat during the 2014 Grammy’s. With emerging media – specifically social media – brands are constantly jumping on board to get involved with real-time marketing around trending events. This type of content definitely grabs your attention and is usually pretty entertaining, though not all brands have fully mastered the art of real-time marketing. However, those that have, know that it is not all about simple entertainment, getting involved in real-time marketing helps build brand image, brand exposure which can lead to sales! Did you know that 25% of brands believe that Real-Time marketing has improved their ROI and conversion rate?
Did you know that half of all mobile searches lead to purchase? As more and more consumers continue to research and shop for products via their mobile device, the need for responsive, mobile-friendly websites is more important than ever. Look at the comparison above. If you were attempting to place an order for pizza on your phone, which website would make the experience easiest?
SEO is all about keywords, right? Wrong. That’s just what people want you to think, but SEO is evolving as quickly as every other emerging medium. Search and social media are becoming more and more integrated every day and both are becoming much more visual.
Let’s be honest – that blog title was getting a little too long. Ten years ago it would have been perfectly fine, but today, the average attention span is down to a mere eight seconds… that’s shorter than the average goldfish! Don’t believe it? Why do you think Vine exists, allowing only six-second video clips? Read more
The marketing game has changed drastically over the past several years with the emergence of “Consumer Experience Media”. More than ever, consumers are looking to talk with brands and have a relationship with brands that they love. As marketers we can no longer just push our message out to the world and hope it makes consumers choose us. No, today, successful marketing is much more difficult and more personal. There are a number of brands who are already embracing consumer experience, but two that are absolutely KILLING IT are GoPro and Zappos.